“INTO YOU is all about you, celebrating Beauty, Freedom, Individuality, and Self-exploration. It's designed to resonate with your unique personality and style, and empower you to be yourself.”
Qoute From INTO YOU’s Founder
Our Mission
INTO YOU focuses on lip products that allow us to create distinctive and self-expressive makeup looks for everyone through the use of color and engaging experiences. We respect individuality and the exploration of everyone’s limitless potential.
Our brand’s DNA is built on the values of “BRAVE, CONFIDENT, INDEPENDENT, FREE-WILL, and FEARLESS,” which encourage everyone to break free from limitations across age, gender identity, sexual orientation, race, cultural background, physical or mental ability, and perspective. Lives with courage and authenticity.
Our Story
In 2019, INTO YOU introduced Lip Mud, which quickly became our hot-selling product. Compared to other velvet lip products, Lip Mud has a more solid texture with full coverage. It provides a smooth and silky feel while achieving a non-greasy matte finish, resulting in a surprising experience for users.
The mud-like texture allows for higher color saturation, and its versatility allows it to be used for cheek and eye makeup, creating a sophisticated look with ease.
· We are the creator of “Lip Mud”
· We sell in over 40+ countries worldwide
· We have 80 million+ INTO YOU friends.
· We created 100+ shades for all skin tones.
Our Promise
INTO YOU believes in transparency regarding our approach to clean beauty. We use high-quality synthetic, vegan, and natural ingredients, prioritizing safety over the source of the ingredient.
The products are sourced globally and the brand leverages innovation, expertise, and technology to ensure quality and safety.
· 100% Cruelty-free & Paraben Free
· Contain All Vegan Ingredietns
· ‘Material Safety Data Sheet’ Certified